I moved to my current city about two and a half years ago. It's a great place, lovely people, low crime, good neighbours, but before having my baby, I used to commute about 45 minutes a day to work. So I really didn't get to know anyone in any sort of meaningful way. When I was working and child-free, it didn't really bother me, as I would socialize at work and had no problem driving about two hours to my hometown to visit old friends. Fast forward to now and reflecting on the past year, and not taking the time to meet and connect with people has left me somewhat lonely.
So, in an attempt to connect, I ended up joining a Facebook mom's group for my town. It's kinda awkward meeting people for the first time (kinda like a first date), and I haven't found any immediate connections, but I'm still working on it.
As I spent some time on this mom's page, I was connected to a Buy&Sell Facebook page for my community. Now, I'm not going to lie, I'm a Kijiji junkie, but I absolutely LOVE the Facebook Buy&Sell group. Why? Simply because I'm lazy!
An admitted creeper, I go onto Facebook several times a day and scroll through my newsfeed. With the Buy&Sell page, I get posts in my feed throughout the day of people selling stuff that I may want. I don't have to go to another site, or browse through different categories – it's right there, for quick and easy viewing!
Kijiji is a great place to find deals, but it's also great for selling. So, yesterday I decided to post some items that I put on Kijiji every few months to see if I would have any better results – and I did! Normally, my Kijiji ad will yield 7 or 8 inquires which will lead to 1 sale – if I'm lucky. Facebook gave me fewer inquires, but more sales (5 inquires and 3 sales)!
I also found that people were more likely to follow through with communication. One thing that drives me bananas about Kijiji is that people will message you for information, or say they want to meet to buy and never respond to your follow up. It's so frustrating that they can't manage basic common curtosey. With the Facebook Buy&Sell group, you get a name and a picture of the person contacting you and since they are part of the community, I think they feel more obligated to follow through, or at least let you know they changed their mind.
While I'll still use Kijiji for local ads (I use tripleclicks to reach a global audience), I'm going to boost my Facebook Buy&Sell marketing to bring in better results.
What are your experiences with Facebook Buy&Sell groups?
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